Paid advertising in India's fiercely competitive digital marketplace demands more than a well-funded Google Ads account and a team that knows how to set up a search campaign. It demands a PPC agency in India with the strategic depth to understand what a business is truly trying to achieve, the technical expertise to build campaign architectures that pursue those objectives with precision, the creative capability to develop ad experiences that convert high-intent traffic into real customers, and the analytical rigor to continuously optimize every campaign element based on the performance data that accumulates in real time. EZ Rankings has delivered all of this for businesses across India and globally for over 16 years managing 350+ successful PPC campaigns, producing a documented 261% increase in conversions and an average 179% improvement in click-through rates across their client portfolio.